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Search Engine Marketing

SEARCH ENGINE MARKETING

You have a website so now what? Long gone are the days when the web was fresh and new and you could rely on “If you build it, they will come”. Search Engine Marketing (SEM) is the business of getting the word out about your site. It’s letting people know about your goods and services through a variety of different ways all with the end result being that when someone goes to a search engine and types in "widgets Sacramento" your company comes up. There are also ways to monitor your website traffic, where is it coming from, who’s coming, what time of the day do they come, what pages do they visit the most – and many other key pieces of information so that you know if your marketing efforts are effective. FlashPoint offers a variety of packages to help you make sure your site stands out from the crowd.

GOOGLE ANALYTICS

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

SEARCH ENGINIE OPTIMIZATION

Search engine optimization (SEO) involves organizing your site content and code in such a way to improve your ranking in organic or natural search results. Organic search results are what are returned by a search engine when you type in "widgets Sacramento" and you receive a listing of everyone selling widgets in Sacramento. Of course if you’re selling widgets, you want to show up near the top of that list so someone will click through, visit your site and buy your widgets. FlashPoint can help optimize your site’s content so that when someone goes to a search engine and types in words or phrases related to your product or service they find you.

ReachLocal

As your prospective consumers abandon print media (like newspapers and paper yellow pages) and spend more time online, how can you turn local online searches into phone calls? Traditional advertising alone just can’t generate effective brand awareness now that your potential customers are consuming more and more online media. So how can you get your message in front of them now? FlashPoint can help design a ReachLocal campaign to help build your local customer base.